INSIGHTS
Ideas for building what comes next.
Notes on entrepreneurship, earned expertise, reinvention, leadership, and making the future more human.
How to Identify Expertise You Can Turn Into a Business
Your strongest business opportunity may be hidden inside work you have done so often that you no longer recognize it as expertise.
How Do You Know Whether a Business Idea Is Worth Pursuing?
A promising business idea is not merely interesting. It connects a meaningful problem, a reachable customer, founder advantage, and evidence of demand.